Ground had outgrown their old website. What once served as a basic online presence no longer reflected the premium experience they were offering in their physical fitness centers. The design felt outdated, and the content didn’t communicate their evolving brand or values. As they began expanding and attracting a more design-conscious audience, the need for a fresh, modern, and memorable web experience became clear. They needed more than just a website — they needed a digital home that felt bold, energetic, and aligned with their in-person experience. A place where new visitors could immediately understand the value they offer and where returning users could easily engage with their services.